Tourism Has Multiple Stake Holders, show Different Expectations From Tour Guides.Tour Guides Are The Essential Interface Between The Host Destination And Its Visitors. They Do Play An Important And Central Role In Tourism Example Influencing The Quality Of Tourist Experience, Length Of Stay, And The Resulting Economic Benefits For A Local Community. The Quality of Services Provided By Tour Guides Correlates Strongly With Levels Of Overall Tourist Satisfaction.
Therefore The World Federation Of Tourist Guide Associations (2005) Defines.A Tourist Guide As A Person Who Guides Visitors In The Language Of Their Choice And Interprets The Cultural And Natural Heritage Of An Area.the are Challenges and measure faced bye Tour Guide
Tour Guides in Tanzania safari, Faced with Challenges Both From Within And From Their Operating Context. Guides May Have Personal Limitations Of Skills And Competences. The Following Are the Challenges Faced by Tour Guides;
Only 27% Of Tourist Guides of Tanzania safari, Have Completed Their Secondary Education Level And Most Of Them Started Tour Guiding With Their Primary Education And Have Improved Though Experiences. About 31% Of The Tourist Guides May Have Got Valid License And Work As A Licensed Tourist Guides. Further Studies, Revealed That, Most Of The Complaints Are Related To The Unlicensed Guides. Those Unlicensed Tourist Guides, Without Proper Training Exhibit, The Lack Of Intellectual Skills And It Results In Clichéd Introduction To The Sights, Poor Demonstration And Presentation Skills, Insufficient Knowledge About Tourism Product/Destination And Tend To Tell Lies When Tourists Are Asking Questions
Tourist Guides of Tanzania safari, Are Attached To The Travel Agencies On Assignment Basis; Therefore There Is No Security For Their Jobs Because At Any Time The Travel Agency Has The Authority To Fire Them In Any Case As There Is No Any Formal Appointment Or Contract.
The Seasonality Of The Demand Affects The Tourist Guides, Keeping Out Of Job Sometimes For Months. This Problem Sometimes Leads In The Minds Of Tourist Guides, To Earn As Much As Possible When They Got The Opportunity.
The Licensed Tourist Guides of Tanzania safari, Have To Face Big Issue Related To The Unfair Competition From Unlicensed Tourist Guides/ Unauthorized Tourist Guides. Unlicensed Tourist Guides Would Often Cut Price And Also Damage The Guide Professionalism By Their Poor Quality Of Service And Malpractices That Creates A Lot Of Complaints To The Industry Due To Un-Satisfaction.(Ap & Wong, 2001)
In This Case Tourist Guides of Tanzania safari, Are Not Motivated In Any Way Due To The Good Job, They Do Perform Sometimes, So This Leads Them To Feel Inferior And Discouraged In Their Working Environment ,Hence May Result Even To The Poor Services Because Of The Stresses They Do Face.
In This Case Most Of The Tour Guides of Tanzania safari, Know Only One Language For Stance English Language, While We Receive Tourist From Around The World, Some Tourists Even Though They Know English Language, But They Do Wish To Be Cared Using Their Mother Language, Example French Tourists So In This Case Lead To Their Un-Satisfaction.
Because Of The Very Nature of The Tourist Guides Job, Travelling with Tourists At Times On Long Itineraries Make The Tour Guides Vulnerable.
Being Loosely Connected With Travel Agencies, There Is No Any Protection In Terms Of Life Insurance Or Any Medical Insurance. Also, There Is A Potential To Infect Various Diseases Both Communicable And Non-Communicable, While, They Are In Trip.
General Working Conditions, This Section Presents Problems Faced by Tour Guides Primarily Because Of Work Place Practices. These Practices May Have Different Reasons And Origins, Problems Arise Because Of Either No Powers And Rights Of Tour Guides Are Spelled.
Tour Guides in Tanzania safari, Should Possess Intellectual Skills; This Could Help Them In Providing The Desired Services, By The Tourists In Order To Enhance Their Satisfaction, Hence Win Of The Business In Both Short Term And Long Term Market.
Improvement Of Job Security,This May Be Improved In Term Of Proving The Insurance, Example Life Insurance In Order To Be Safety In Their Working Environment.
There Should Be Effectively And Efficiently Laws Enforcement In Order To Avoid The Unfair Competition Resulted From Untrained/Unregistered Guides.
Provision Of Incentives/Promotions to The Guides For Well Job Done, In Order To Motivate Them And Increase Their Creativity In Providing Services To The Tourists
Tour Guides in Tanzania safari Should Be Multilingual, This Will Help To Guide Every Kind Of Tourists According To Their Language Preference, Hence Attainment Of Satisfaction.
In Terms Of Safety And Security Issues, The Companies Should Provide Medical Insurances And Life Insurance, For Instance In Order To Make Their Guides Saf,e While They In Long Travelling Around The Destinations.
Tour Guide of Tanzania safari As “The Soul” Of The Tourism Industry Plays An Essential Role In The Success Of The Sector By Delivering High Quality Services. So In This Case, The Tour Guides of Tanzania safari Should Have Guiding Skills, Knowledge Of Tourism Products, Interpersonal Skills And Other More Quality Of Professional Tour Guides, In Order To Deliver The Required Services To The Tourists/Visitors. (Chowdhary & Islamia, 2014)